KALE SUPER SHOP x KMC COLLABORATION

PRODUCTION TEAM

THE PROJECT

This KMC x Kale Super Shop Collaboration was such a fun, whimsical experience for all involved! Shop Owner Kyle Hoang hand dyes each up cycled piece offering his audience sustainably sourced, one of a kind wearable art. Kyle asked Joeli to put her creative spin on posing, and ensure that the personality of each model shined through in the imagery. Joeli went with a subtle, nostalgic editing style and minimal approach to set design in order to deliver these unique shots that incapsulate Kyle’s comfortable yet stylish pieces. KYle’s vision was to bring back the wild 90’s-esque magazine style on his website, this gave him ample content to keep his audience entertained while shopping for their own unique fits.

The best part, this specific line will be available just in time for PRIDE month!

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