KMC x NewBlue Better Bags
Austin, Texas | www.newbluebags.com
Seriously Better Bags on a Mission to Reduce Waste
NewBlue Better Bags x KMC COLLABORATION
PRODUCTION TEAM
lead branding photographer
JOELI
THE PROJECT
This collaboration with NewBlue Better Bags was very on brand for KMC.
When capturing their products, we kept in mind their mission to reduce waste, and promote a more sustainable on-the-go bag for the average Austonian, and environmental advocate alike.
These lifestyle images shot by KMC artist Joeli were the perfect portrayal of NewBlue’s minimalistic, earth conscious & stylish bags, which is crucial in todays times when it comes to social media presence. The images encourage their audience to practice a plastic-free lifestyle by placing the bags in the hand of Austinites, and the enviromental-conscious alike.